Memorable logo
A distinctive mark that works small (favicon) and large (signage).
Brand identity
Brand identity & guidelines
A brand people remember.
Before being found on Google, you need to be recognised and remembered. A strong brand identity builds trust, justifies your pricing and sets you apart in a crowded market.
We design complete visual worlds: logo, colour palette, typography, iconography and tone of voice. Every element is built to work on the web, social media and your print materials.
The identity is integrated directly into your website for total coherence, from first impression to conversion.
- Logo & variations
- Brand guidelines
- Visual world
- Brand book
Who is it for?
This service is for professionals who want to be found.
Whatever the size of your organisation, from small businesses to large accounts, 1er.website helps you be visible on search engines and in AI answers (Mistral, ChatGPT, Gemini, Perplexity, etc.), with a site that reflects the quality of your work — wherever you are in the world.
- New businesses and startups
- Rebranding and repositioning
- Professionals who want to stand out
- Brands ahead of a web launch
Benefits
Why choose 1er.website for your brand identity?
Complete guidelines
Colours, typography, spacing and usage rules, all documented.
Web coherence
The identity is natively built for your site, emails and social channels.
Brand book
A reference document for you and your future providers.
Ready-to-use variations
Business cards, email signatures, social media visuals.
Clear positioning
Your promise and tone of voice defined for a consistent message.
References
Real, concrete projects.
Artisan brand
Mon Bel Abricot
A warm logo and identity blending illustration and typography for an artisan brand.
- Logo
- Identity
Wine estate
French Wine
Visual identity and labels for a French wine estate, balancing tradition and modernity.
- Label
- Identity
Hat brand
WHAT
Packaging and identity for a hat brand: a hat box turned into a true brand object.
- Packaging
- Branding
Urban cycling
Urban Fixie
A typographic logo and clean identity for an urban fixie bike brand.
- Logo
- Lettering
Engineering office (Lyon)
Electric & Genim
Two logos for an MEP & thermal engineering office: one precise, technical visual language.
- Logo
- Identity
Web agency
Webuilt
An iconic logo merging the “W” with the idea of digital construction for a web development agency.
- Logo
- Design
SaaS start-up
Colossales
From naming to logo, a strong brand identity designed for international business development.
- Naming
- Logo
Consulting firm
Innovation Digitale
A minimalist identity for a digital-transformation consultancy: clear positioning in a crowded market.
- Logo
- Branding
Deliverables
What's included.
A clear scope, no surprises. Every deliverable is built for performance, SEO and your autonomy.
- Creative brief and competitive analysis
- Logo proposals (several directions)
- Final logo + variations (colour, black, white, favicon)
- Colour palette and typography
- Brand guidelines PDF
- Brand book (tone, usage, don'ts)
- Social media kit
- Integration into your website
- Full handover of the source files (logo, guidelines, assets)
Our method
How we work on your project.
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01
Immersion
Understanding your business, your values and your audience.
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02
Creation
Creative exploration and presentation of visual directions.
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03
Refinement
Iterations until the logo and guidelines are approved.
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04
Rollout
Delivery of source files and web integration.
How much does a complete brand identity cost?
A brand identity (logo + guidelines) usually ranges from €2,500 to €6,000 (excl. VAT). The budget varies with the number of variations, the brand book and web integration.
How many logo proposals will I receive?
We usually present 2 to 3 distinct creative directions, then refine the chosen one through to final approval.
Will I receive the source files?
Yes. You receive all source files (SVG, PNG, PDF) and the brand guidelines for fully independent use.
Can the identity be created before my site?
Yes, and it's recommended. We can then design your site in perfect harmony with your new identity.
Do you also do business cards and print materials?
We deliver print-ready files. Printing can be handled by your printer, or we can point you in the right direction.
Complementary services
Complete your project.
Your digital asset
Your website is yours. Source code included
You pay for your website, so it becomes a lasting asset of your business. No lock-in subscription, no dependency: the site and its source code belong to you.
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100% ownership
Once the project is delivered and paid, the website is entirely yours: design, content, files and code.
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A business asset
Your website has real value on your books: an investment you own that appreciates over time.
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The source code, yours
We hand over the complete code. You're free to host it, evolve it or switch providers.
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Zero lock-in
No closed platform, no disguised rental. Your website stays yours, with or without our maintenance.
Ready to be found?
Let's talk about your project: a free, no-strings first call with concrete ideas for your online presence — wherever you are in the world.